Part of Amplify’s GIFTS program is to paint house numbers on buildings. To begin, Amplify ran an education campaign so that citizens would know why people were entering their properties with cans of paint and brushes. They put posters and banners around the district. They ran radio ads. Assembly members were told to tell their constituents about the project and some even went on local radio shows to discuss property rates and map-making. Amplify sent information officers to talk to communities directly. Lastly, they used the Information Van.
Every Assembly has its own Information Van: a truck mounted with loudspeakers. It travels through communities and plays messages from politicians and government officials.
To me, the Information Van is kind of… hokey. The voice through the speakers is distorted and the idea of “news” from a government vehicle seems like the perfect way to spread propaganda.
Here, though, people like the Information Van a lot. It’s one of our most effective means of communication. People trust it more than the radio or posters because it’s official – not just anyone can use the Information Van.
Moreover, it accesses the most people. Not everyone has a radio. Not everyone can read posters. When the Information Van sits in the middle of a small community, however, it can reach everyone.
Next week, I’m going to ride around on it. Whooo hooooo!